Florida T. Booth, MAI, CCIM, Managing Director

Hospitality Consultant California

San Francisco, CA

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  • MAI Appraisal
  • Hotel Consulting
  • Market Studies

  • Florida T. Booth is a Hotel Consultant with HTL Hospitality Advisors. Ms. Booth specializes in hotel consulting & appraisals, her experience encompassing approximately 30 years in the hospitality industry. She has provided consulting and detailed market and financial analysis for numerous existing and proposed hospitality projects, site selection studies, assisted in litigation support as well as successfully challenged real property tax assessments, and completed over 300 hotel appraisals and opinions of value. Her area of expertise includes hotels, resorts, conference centers, spas, water park hotel developments, hotel condominium and fractional ownership developments and mixed-use real estate projects. Her clients include pension funds, financial institutions, individual developers, public and private agencies as well as major hotel corporations and lodging chains.

    In addition to projects located throughout the mainland United States and Hawaii, Ms. Booth has worked on numerous international projects including consulting and appraisal services on existing and proposed master-planned resort developments in Mexico, the Caribbean and Central America.

    Ms. Booth has also worked with public agencies such as cities and redevelopment agencies in analyzing the type of, and need for, lodging, resort, indoor water park and/or convention center development, as well as the financial impact to the area from sources such as Hotel Occupancy Tax revenues, parking revenues and the impact on surrounding real estate values.

    Ms. Booth attended the University of Texas in Austin, as well as the Fashion Institute of America in Atlanta, Georgia, with study program in London, England. Prior to HTL, her work experience includes Laventhol & Horwath, PricewaterhouseCoopers and PKF Consulting and Horwath Hospitality & Leisure. Ms. Booth is a Member of the Appraisal Institute (MAI), and holds Certified General Appraisal licenses in both Texas and California. Further, she is a former Certified Commercial Investment Member (CCIM) designation. Ms. Booth is a past president of organizations such as the Greater Houston Hospitality Accountants Association, the Texas Association of Hospitality Accountants and the Rotary Club of University Area in Houston, Texas.

    • Vice President – PKF Consulting – San Francisco
    • Vice President – PKF Consulting – Houston
    • Appraiser – PriceWaterhouse Coopers – Houston
    • Associate – Laventhol & Horwath – Houston
    • Completed over 200 hotel consulting and appraisal assignments
    • MAI Designation (License No. 10616) CCIM Designation (License No. 7958)
    • CCIM Designation (License No. 7958)
    • Certified General Real Estate Appraiser California No. AG027815
    • Certified General Real Estate Appraiser Texas No. 1325611-G
    • Texas Real Estate Sales License No. 0394657
  • Appraisal Engagements

    • Fitzgerald’s Casino – Reno, NV
    • Sands Regency Casino – Reno, NV
    • Gold Ranch Casino – Verdi, NV
    • Ramada Inn – Pleasanton, CA
    • Motel Six – South San Francisco, CA
    • Comfort Inn – Santa Rosa, CA
    • Vagabond Inn – Sacramento, CA
    • Holiday Inn – Vallejo, CA
    • Proposed Motel/Mini Mart/Station – Marina, CA
    • Proposed Holiday Inn Express – S. San Francisco, CA
    • Hampton Inn – South San Francisco, CA
    • Proposed Hilton Garden Inn – San Leandro, CA
    • Proposed Sheraton Hotel – Petaluma, CA
    • Skamania Lodge – Stevenson, WA
    • Hampton Inn – Oakland, CA
    • Radisson Hotel – Union City, CA
    • Proposed Auberge de Lydie Hotel – Sausalito, CA
    • Proposed TownePlace Suites – Redwood City, CA
    • Harvest Inn – St. Helena (Napa County), CA
    • Marriott at Keystone Crossing – Indianapolis, IN
    • Courtyard by Marriott – Santa Rosa, CA
    • Sheraton Hotel – Iowa City, IA
    • Hyatt Regency Hotel/Bear Creek Golf Club, TX
    • Proposed Ritz-Carlton Hotel/Spa – Houston, TX
    • Proposed Intl Conference Resort – Lewisville, TX
    • Sheraton Gateway – Rosemont, IL
    • Proposed Hotel Monaco – New Orleans, LA
    • Regal Knickerbocker Hotel – Chicago, IL
    • Regal Riverfront Hotel – St. Louis, MO
    • Aurora Inn – Aurora, OH
    • Pine Lake Trout Club – Chagrin Falls, OH
    • Holiday Inn Civic Center – Fort Smith, AK
    • Proposed Hampton Inn & Suites – Austin, TX
    • Proposed Marriott Hotel Las Colinas – Irving, TX
    • Holiday Inn – Iowa City, IA
    • Proposed DoubleTree Hotel – Plano, TX
    • Proposed Crowne Plaza Hotel – Baton Rouge, LA
    • Conver. Whitehall to Crowne Plaza Hotel – Houston, TX
    • Melrose Hotel – Dallas, TX
    • Omni Parkwest – Dallas, TX
    • Omni Mandalay Hotel at Los Colinas – Dallas, TX
    • Westar Suites – Austin, TX
    • Days Inn – Irving, TX
    • 3 Hawthorn Suites – Dallas, TX
    • Embassy Suites Stemmons – Dallas, TX
    • Dallas Grand Hotel (former Hilton) – Dallas, TX
    • Kea Lani Hotel & Spa – Maui, HI
    • GrandWailea Resort Hotel & Spa – Maui, HI
    • Proposed Wingate Inn – Colorado Springs, CO
    • Omni Houston Hotel – Houston, TX
    • DoubleTree Guest Suites Galleria – Houston, TX
    • New Orleans Hilton Riverside – New Orleans, LA
    • Conversion Audubon Building – New Orleans, LA
    • Proposed San Luis Post Oak Hotel/Office – Houston, TX
    • Proposed Hilton Garden Inn – Round Rock, TX
    • Proposed Comfort Suites – Grapevine, TX
    • NOPSI Bldg into Embassy Suites – New Orleans, LA
    • Crowne Plaza Hotel Galleria – Houston, TX
    • Four Seasons Hotel – Austin, TX
    • Crowne Plaza Hotel – New Orleans, LA
    • Proposed Westin Resort – Frisco, TX
    • Proposed Isle of Capri Hotel – Lake Charles, LA
    • Proposed Isle of Capri Hotel – Bossier City, LA
    • St. Anthony Crowne Plaza – San Antonio, TX
    • Holiday Inn Bossier City – Bossier City, LA
    • Holiday Inn Express – Shreveport, LA
    • Inn at Maingate – Kissimmee, FL
    • DoubleTree Hotel – San Antonio, TX
    • Windsor Court Hotel – New Orleans, LA

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Of this we are certain, no one is better qualified and positioned to assist clients in succeeding with their hotel, tourism and leisure projects, assets and investments than the hotel experts at HTL Hospitality Advisors.

Call us today at (415) 925-8800